The term “viral marketing” means a type of unconventional marketing advertising material. The “viral marketing” exploits the ability of a few individuals appointed to convey a message advertising material to a greater number of end users. Conveying the message of the advertising material with the “viral marketing” reaches the public with a selected profile of exponential growth. Word of mouth is similar to the “viral marketing” with the difference that the first subjects that convey the message of the campaign volunteers are promoters of “viral marketing”. The “viral marketing” is based on the distribution of an original idea, which by its nature can grow very quickly in a given population. The video is one of the best arts which expand across an advertisement on the Internet and on TV. The term “viral” is associated with the term “marketing” advertising material explaining how the message spreads like a virus. Typically, the “viral marketing” using the Internet to promote products closely linked to technology through which are advertised.

In the new millennium, communication has revolutionized the printing press to digitization of documents, this development allows tramettere a video recorded by a mobile phone across the world. With new communication com phones connected Internet, computers, and new social networks, the “viral marketing” potentially able to reach a large number of users in no time.

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